Please read the following Privacy Policy carefully and ensure that you understand it. This Privacy Policy together with any and all other documents referred to herein, set out the terms of use under which you may use this website (“Our Site”) and also include the standard terms for the sale of goods or services via Our Site by whose registered address is Lockgate Farm, Wood Lane East, Adlington, Cheshire
By using our site and purchasing our goods you agree to comply with and be bound by this Privacy Policy. If you do not agree you must stop using our site immediately.
This privacy policy is to inform you about how we collect and protect any personal information you provide to us and how you can control what personal information we collect from you and what we do with it. It sets out how we intend to use your information, who we will share it with and what rights you have about use of your information.
This policy applies however you provide personal information to us, whether you go online to our websites, contact us via social media, visit us via events, enter competitions, engage in research activities or whether you telephone, email, write to or text us.
Personal Data Collected by Us
- 1.1 We may collect the following information about you: your name, age/date of birth, gender and other relevant demographic information, your contact details: postal address including billing and delivery addresses, telephone numbers (including mobile numbers) and email address, your social media handles; purchases and orders made by you; your online browsing activities on any of our websites including which items you store in your shopping cart; information about the device you use to browse our websites including the IP address and device type; your communication and marketing preferences; your interests, preferences, feedback, competition and survey responses; your location; your correspondence and communications with us; and other publicly available personal data, including any which you have shared via a public platform (such as Instagram, YouTube, Twitter or public Facebook page). This list is not exhaustive and in specific instances, we
may need to collect additional data for the purposes set out in this Policy. Some personal data is collected directly, for example when you send an email to Us. Other personal data is collected indirectly, for example when you browse our websites or undertake online shopping activity. We may also collect personal data from third parties who have your consent to pass your details to us.
1.2 may use your personal data: to provide goods and services to you; to verify your identity; for crime and fraud prevention, detection and related purposes; with your agreement, to contact you about promotional offers, events, products and services which we think may interest you; to show you promotional communications through online media as you browse the web; for analysis, insight and research purposes – to better understand your needs and ensure we are giving you what you want; to identify and contact competition winners; to enable us to manage customer service interactions with you; and where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).
Marketing and Promotional Communications
To ensure you are kept up to date with latest news, We use personal data for marketing purposes and may send you postal mail, texts and/or emails to update you on the latest offers and events. We may also show you online media communications through external social media platforms such as Facebook and Instagram.
You have the right to opt out of receiving promotional communications at any time, by: Informing us that you wish to change your marketing preferences by contacting our customer support team at kerry@adlingtondogfield.co.ukMaking use of the simple “unsubscribe” link in emails. Contacting our Data Protection Officer via email kerry@adlingtondogfield.co.ukor by post to the Data Protection Lockgate Farm, Wood Lane East, Adlington, Cheshire
This may not stop service messages such as order updates.
Personalisation and Automated Decision Making
We may collect data directly from you, as well as analysing your browsing and purchasing activity online and your responses to marketing communications. The results of this analysis, together with other demographic data, allow us to ensure that we contact you with information on products, services, events and offers that are tailored and relevant to you. To do so, we use software and other technology for automated decision making. We may do this to decide what marketing communications are suitable for you and this activity is based on our legitimate interests to develop and improve our products and services.
Also to provide more personalised services and experiences, we may review data held by external social media platform providers about you, for example, details on your Twitter or Facebook profiles that you have chosen to make publicly accessible such as your name, date of birth.
We aim to update you about products and services which are of interest and relevance to you as an individual. To help us do this, we process data by profiling and segmenting, identifying what our customers like and ensuring messages we send them are relevant based on their demographics, interests, purchase behaviour, online web browsing activity and engagement with previous communications. We may also use your data to exclude you from communications which we feel are irrelevant to you.
Another example of how we may tailor our communications with you is that we may group individuals with similar interests using this data so we can send them product news or promotional offers that are relevant to that shared interest.
You have the right to opt out of any automated processing, including profiling, at any time by:
1 Informing us that you wish to opt out of automated processing by contacting our customer support team at kerry@adlingtondogfield.co.uk
2 Contacting our Data Protection Officer via email to kerry@adlingtondogfield.co.ukor post to Data Protection Officer,Lockgate Farm, Wood Lane East, Adlington, Cheshire